Answer:
Topic: Customer focused Listening Workshop
Explanation:
Begin with the introduction of who is a customer and the definition of terms or words like listening and focused.
Thereafter, highlight the various types or categories of customers and their various behaviors. Back it up with possible images or signs that represents their various behavioural pattern
Then proceed to explain the ways to listen to them and get them in order to get them to purchase or secure their loyalty to your product and services.
Also explain how glistening to a customer could have its pros and cons in terms of been positive and negative to your product and services.
Coin out a question such as 'How would you manage a customer with temperament, such that you must get him to patronize your product or services using the listening approach?'
Do a small group session to discuss the above question for about five minutes and make them to report back to the general house.
Take some moment to do a final summary, conclusion and recommendations before closing the workshop.
Sales Target
Explanation:
A sales target is an example of a measurable goal and it is probably the most common, and perhaps the most important, measurable goal in a firm.
It simply consists in determining a minimum number of goods or services to be sold, measured in either physical or monetary terms, in order to keep the firm afloat and profitable.
For example, a firm that sells cars can determine that for the month of january it must sell at least 250 cars in order to stay in business. If the goal is not reached, the sustainability of the firm can be endangered.
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Answer:
Planning Phase
Explanation:
Strategic marketing process deals with planning to develop and to implement operations so as to attain a competitive edge in the market over competitors.
The aspect of strategic management process that deals with conducting SWOT analysis is the planning phase it is the first phase and a very important phase in strategic marketing. It is the phase that assess the strength of the organisation, its weakness, its opportunity as well as the threat that it might face when trying to achieve its goals. This process requires an organisation to conduct a SWOT analysis, set marketing goals, determine how to manage the four p's among other things.
