Question

An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In the context of the communication model, measuring which of the following would be the best way for the source to measure feedback?A) the number of subscribers to Ladies' Home Journal
B) the number of people who make up the target market
C) the number of people who redeem the coupon
D) the number of people who have purchased Maybelline products in the past
E) the number of people to whom Melina Kanakaredes is an appealing spokesperson

Answer 1

Answer: C) the number of people who redeem the coupon.

Explanation:

The coupon was for people who tried the makeup if they saw the ad. To measure how many people tried the new makeup then based on the ad it would be best to use the number of people who redeemed that coupon when purchasing because it would mean that those people saw the ad and decided to act on it especially if the ad contained an actual physical coupon or a digital coupon that can only be used once. This way Maybelline will know for a fact that those using the coupons saw the ad.