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Archy [21]
3 years ago
9

Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the q

uality of the microprocessor (computer chip) that makes the machine work. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. This is a classic example of _____________
a. Cannibalization
b. Co-branding
c. Thinking outside of the box.
d. Licensing.
e. Joint venture branding
Business
2 answers:
pantera1 [17]3 years ago
6 0

Answer:

 Co-branding

Explanation:

 Co-branding is marketing of a good or service under more than two brand names as part of a strategic alliance.

Intel brands their micro chip on all brands. This is an example of  Co-branding.

Cannibalization is the sales of company's product falls as a result of the introduction of another similar product by the same company.

Joint venture branding is when two or more companies come together to present a prodcut to consumers.

I hope my answer helps you

Leokris [45]3 years ago
4 0

Answer:

b. Co-branding

Explanation:

Co-branding, in marketing, is a strategy whereby two or more brand names of different companies are used on a particular product or service as a form of brand partnership in promoting a product.

This strategic alliance formed by brand partnership has several benefits which include but not limited to securing and retaining customers, improving image of the product, gaining trust of customers, increase in sales income etc.  

The case of Intel Corporation as stated in the question above, can be said to be a classic example of co-branding.

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stepan [7]

Answer:

I believe that it is A and C

Explanation:

5 0
3 years ago
Which of the following characteristics describe Millennial employees, in general?
insens350 [35]

Answer:

B. Globally conscious.

Explanation:

Millenials are the generation of people born in the 80s and 2000s, and represent people who were born at a time when technology and the internet were strengthened, which caused a revolution in the form of social interactions around the world.

The internet revolutionized business, due to the speed in the exchange of information, it was possible for business to expand and integrate, which generated globalization, which is the interaction of businesses between countries in search of competitive and strategic advantages in the global market.

Therefore, it is correct to say that the generation of millennials are more globally aware employees, due to the fact that they have grown up in a cultural and social environment marked by the use of the internet and the availability of information, which makes them more aware about business. global interactions, multicultural interactions and more possibilities to understand the market and contribute to its development.

7 0
3 years ago
While advocates of a market-oriented economy tend to argue that consumers benefit substantially when firms seek short-term profi
ELEN [110]

Answer: socially wasteful

Explanation:

Product differentiation is when a product is being distinguished from similar products in order to make it more appealing and therefore drive consumers choice.

It should be noted that critics of market-oriented economies may argue that product differentiation is socially wasteful.

4 0
3 years ago
Hi I need 3 sentences abo8ut why you should buy the tesla stock
zhannawk [14.2K]

Answer:

1. The world is shifting to electric vehicles

2. The business is over the profitability hump

3. Optionality could lead to massive new sources of revenue

Explanation

THE EXPLANATION FOR NUMBER 1: In the first half of 2021, global electric vehicle (EV) sales were 2.6 million units. It doesn't sound like a lot. But unit growth was up 160% over the same period last year. That's more than six times faster than the overall auto market.

THE EXPLANATION FOR NUMBER  2:In 2017, famed investor Jim Chanos said about Tesla: "We think the equity is worthless." As silly as the projection looks in hindsight, Tesla CEO Elon Musk has since admitted that the company was about a month away from bankruptcy at the time. Those days are long gone. The company is now solidly profitable with industry-leading gross margins.

EXPLANATION FOR NUMBER 3:

While the company should be praised for the turnaround, many shareholders have their eyes fixed on new markets the company could disrupt. Led by sanguine analysis from Cathie Wood's ARK Invest, and the stock's inclusion in several of ARK's high-profile exchange-traded funds, Tesla now sports a market capitalization of $777 billion.

hope this helps sorry this is alot

4 0
2 years ago
Read 2 more answers
Considering that Holmes and Balwani are the only ones charged by the SEC and the only ones facing criminal charges, what, if any
DedPeter [7]

Answer:

Explanation:

The investors, board of directors and employees for Theranos are not likely to have been completely free of fault in the more than a decade long fraud. The press has called the firm 'secretive' as it struggled to find any pertinent information about the it due to their closely guarded secrets. The firm operated a website that didn't have much on it and seemed to gag its directors, investors and others from talking to the press. These alone should have been a red flag to the investors and board. The PR person also refused interviews, neglected to answer questions about the owners/founders and turned down multiple overtures by the press to try and find out what was going on behind closed doors at Theranos. This encouraged the general perception that the firm was trying to control and minimise risk and possibly to retain an air of mystery. All of which was actually designed to hide the true workings of the firm, and this should have been questioned by all the people involved in the firm.

(Leuty, 2013)

The board as illustrious as theirs would have asked for supporting documentation and reviews for all the key aspects of the company and these would have needed to be audited periodically to ensure that the board can choose the best people in key roles and to enable good decision-making.

Investors also would have done a background check on all material aspects such as legal, ethical etc. before handing over large sums of money.

Employees involved in the actual fraud - falsifying results, using other tools to get the results that their tools were supposed to generate etc. were also aware of the issues with the firm likely from the very beginning.

All three groups possibly knew some or all of the aspects of the fraud and yet they did not come forward to disclose the same to the authorities or their customers as they should have. This points to a serious moral lapse amongst all three groups. They each as a group and as individuals in that group needed to take moral responsibility for the fraudulent activities being perpetrated by the couple. As the law goes, the prime players only end up being held accountable however it would have been ethically right for all parties that knew of the fraud to come forward and expose it.

Leaving aside the monetary considerations such as fleecing investors and customers alike, the products were related to the medical field, which above all others has a responsibility to maintain a higher standard of ethics. This fraud caused countless incorrect results that would have been used in medical therapies and diagnoses leading to wrong medication allocations and patient treatments. This in turn would have led to pain and anguish of the physical kind for so many patients, all of whom are the silent sufferers in this fraud.

Legally, pain and suffering cannot be quantified (just estimated) while this is the primary damage that the couple should have actually been charged with. This extremity of damage cannot be adequately presented in a court of law however and that brings us to discussing the morality of the situation. For all of the reasons stated above, the couple and everyone involved in enabling them in the fraud - the board of directors, employees and investors, should definitely be held accountable, if not in a court of law, then at least in the court of public opinion so that fraudsters like them do not get away without paying a price for their actions. All actions have consequences and their actions or lack there of should be accounted for.

References :

Leuty, Ron (2013) Secretive Theranos emerging (partly) from shadows. San Francisco Business Times.

6 0
3 years ago
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