Question

Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. This is a classic example of _____________
a. Cannibalization
b. Co-branding
c. Thinking outside of the box.
d. Licensing.
e. Joint venture branding

Answer 1

Answer:

 Co-branding

Explanation:

 Co-branding is marketing of a good or service under more than two brand names as part of a strategic alliance.

Intel brands their micro chip on all brands. This is an example of  Co-branding.

Cannibalization is the sales of company's product falls as a result of the introduction of another similar product by the same company.

Joint venture branding is when two or more companies come together to present a prodcut to consumers.

I hope my answer helps you

Answer 2

Answer:

b. Co-branding

Explanation:

Co-branding, in marketing, is a strategy whereby two or more brand names of different companies are used on a particular product or service as a form of brand partnership in promoting a product.

This strategic alliance formed by brand partnership has several benefits which include but not limited to securing and retaining customers, improving image of the product, gaining trust of customers, increase in sales income etc.  

The case of Intel Corporation as stated in the question above, can be said to be a classic example of co-branding.