Question

For the launch of a new camera in Korea, Nikon created a celebrity "red carpet" experience in a Seoul subway station. Commuters walked on a red carpet past a billboard filled with life-like images of photographers. When a commuter walked directly in front of the billboard, lights flashed on the board, creating the illusion that the commuter was a celebrity having his or her photo snapped by dozens of reporters. This is an example of ________.

Answer 1

Answer:

guerilla marketing

Explanation:

This is a cost effective alternative to large advertising campaigns.

Guerilla marketing is a form of marketing which uses unconventional methods of promotion to engage audiences.

Answer 2

Question options:

A) guerilla marketing

B) traditional marketing

C) product placement

D) mobile marketing

E) advertainment

Answer:

A) guerilla marketing

Explanation:

Guerilla marketing was popularized by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.

Guerrilla marketing applies advertisement strategies in which a company uses unconventional marketing approaches or tactics to promote a product or service yield maximum returns. Guerilla marketing is common today