Sam is using the Heuristic Approach. Sam always buys one specific brand of cell phone because she believes that brand is the most reliable. Sam is using Heuristic approach to decide what cell phone to buy, which may help her save time picking out her next cell phone.
Explanation:
When a person learns something for himself, it is called as heuristic. The heuristic approach is a technique that can be used by someone to solve the problem. This is actually a learning or discovery method. In this approach, the person employs a practical approach, but this approach is not always guaranteed to be perfect, but this approach can surly be used to achieve immediate goals.
Most common examples of heuristic approach can be
- A rule of Thumb
- Trial and Error
- An educated and sophisticated guess
- Intuitive Judgement
- Common Sense, etc.
So when Sam buys only one specific brand, it means her experience has been proved to be successful for her and now she is using the heuristic approach in her buying process.
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