Suzy is interested in purchasing a DVD player, and is overwhelmed by the many different models available at her local electronic
s store. She decides to purchase a shiny, metallic-looking model, as it is the best-looking one in the store. Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion. A. peripheral
B. central
C. logical
D. image
Peripheral route to persuasion: In psychology, the term "peripheral route to persuasion" is described as one of the two different types of persuasion method and generally occurs when a specific listener or person thinks or decides to get agree with the given message or information dependent on any other cues apart from the strength or quality of any idea or argument related to the given message.
Example: An individual decided to buy something because the outside appearance fantasizes him or her.
In the question above, the given statement signifies the "peripheral route to persuasion".
