Desire-based advertising is used to drive people to purchase items based on a desire for it. An example for desire-based advertising is to draw people in to a store based on a sale of an item that they desire. A fear-based advertisment can be for insurance. They advertise against the "what ifs" and "what could happen" if you do not hold car insurance and end up needing it.
Answer:
Variable cost = $6,550
Explanation:
Variable cost is the cost incurred during the production process that changes with quantity of goods produced. For example labor, machine operating cost, and raw materials.
The other type of cost is variable cost that does not change with volume of production, but rather remains constant. For example rent, tax, and so on.
In the given instance the costs that are variable are cost of labor, cost of electricity to run printing presses, and cost of ink for paper.
Monthly mortgage and property tax are fixed cost that must be paid regardless of production volume.
variable cost = $5,500 + $800 + $250
Variable cost = $6,550
Answer:
YTM = 8.93%
YTC = 8.47%
Explanation:

The first part is the present value of the coupon payment until the bond is called.
The second is the present value of the called amount
P = market price value = 1,200
C = annual coupon payment = 1,000 x 12% 120
C/2 = 60
CP = called value = 1,060
t = time = 6 years

Using Financial calculator we get the YTC
8.467835879%

The first part is the present value of the coupon payment until manurity
The second is the present value of the redeem value at maturity
P = market price value = 1,200
C = coupon payment = 1,000 x 12%/2 = 60
C/2 = 60
F = face value = 1,060
t = time = 10 years
Using Financial calculator we get the YTM
8.9337714%
Answer:
a framing bias.
Explanation:
given data
necklace he liked = $139
pearl necklace originally = $173.75
sale for = 20% off
reduced the price = $139
solution
- Rodrigo is subject to readymade bias. This bias refers to how people’s decisions affect situations, words, or settings. Although both stores have the same price, Pearl’s own stores create a relative factor
- It showed a high base price and a 20% discount, which made Rodrigo feel like he was making a deal, so he was more inclined to buy the necklace and not at the Murphy jewelry store.