Question

A loyalty program is: a. a program that rewards suppliers when delivery of products and services exceeds expectations. b. an analysis of customers and their recurring purchasing habits with your business. c. a reward system for customers based on the amount of business they do with your business. d. a process of moving into a new market for a particular product or service.

Answer 1

A reward system for customers based on the amount of business they do with your business.

Explanation:

A loyalty program is organized once again to promote business and to get in touch with the effective customer to keep up business. Only selected customers who are keeping the business on will be invited.

Option A: Rewards are not for suppliers, it is for customer

Option B: It is not analysis. It is basically to appreciate customer based on the analysis

Option C: The right answer as explained above

Option D: This is closely related to product promotion but missing the attribute of "appreciating customers".