Question

Caroline, the manager of a jewelry store, conducts statewide market research and collects data on customer preferences for various jewelry items. Based on her findings, she has to create a forecast of the items that customers are most likely to purchase. In this scenario, Caroline will most likely be performing the _____ of marketing research.

Answer 1

Answer:

The options for this question are the following:

1--prescriptive role

2--predictive role

3--descriptive role

4--diagnostic role

The correct answer is 2. Predictive Role.

Explanation:

Predictive marketing is nothing more than a method that relies on Big Data to extract relevant data (in real time) about user behavior, in a way that allows you to define behavior patterns and anticipate user needs or to the next actions that they are going to take. From this analysis, a marketing strategy is designed according to the needs of that target that we have identified, for example, showing them an advertisement according to their tastes, showing them articles or products that complement other products that they already have.