When a company launches a new product or service or a update to an existing one often they use a new advertising campaign to promote the product. The advertising campaign is the actions taken by the company or organization to promote a product or service. An example of this is when Coca-Cola put people's name on their cans and were using the phrase "have a coke with __________" promoting enjoy coke with family and friends.
Uncertainty Avoidance refers to how members of a society respond to ambiguity. a high score means that a culture tends to minimize risk-taking.
The term uncertainty avoidance is used in cross-cultural psychology which describes how much a <span>society is tolerant for uncertainty and ambiguity.</span>
These cultures are known as High-Context cultures.
Asian, Arab or Latin American countries are examples of cultures considered to be high-context cultures.
To communicate effectively in these cultures, one must have a considerable amount of background information on the subject being discussed.
Several factors can be easily identified in most of the high-context cultures:
Interaction: It plays a fundamental role, as the nonverbal elements are vital to understanding each other. The voice tone, facial expressions, and even the eye movements can completely change the meaning of a sentence.
Association: A relationship takes time to develop, and depends heavily on trust. People's identities are strongly bounded to groups such as family, workplace, friends, etc.
