Question

A plan to exploit experience-based cost and location economies, transfer core competencies with the firm, and pay attention to local responsiveness is called a(n): A. multidomestic strategy. B. international strategy. C. global strategy. D. transnational strategy.

Answer 1

Answer:

D) transnational strategy.

Explanation:

A transnational strategy is more personalized or custom fit than other global or international strategies. When corporations follow this approach, they will generally coordinate the subsidiary's operations with the headquarters, and will work closely together. Generally it focuses on marketing and operational activities, e.g. international retail stores.