Answer:
Customer Perceived Value (CPV)
Explanation:
CPV is associated with product marketing and branding. It state that success of product depends on customer perception about the product or service ability to setify their needs. Customers interpret and react to marketing messages.
Answer:
Captive pricing
Explanation:
Captive pricing is the pricing of products that have both a "core product" and a number of "accessory products.". In the question, when she purchase a dispenser(core product) she gets two liquid soap(accessory product) for free, so the pricing strategy to engage is the captive pricing.
Answer:
A. Monitoring customer trends in the industry and of consumers as a whole
Explanation:
Answer: The cost of non-free trade credit is 23.45%
We follow these steps to arrive at the answer
We have:
Discount Rate 2%
First we find
.


Adding 1 to the number above we get 1.020408163
Next we'll find the number of extra credit days after the discount period.


Next we need to raise 1.020408163 to the fraction of 365/35. We get

Finally we need to deduct 1 from the number above to get 
We express the number above as a percentage to arrive at the cost of non-free trade credit.