Dave accepted a position as a salesperson for a company that markets its products in the B2B sector after years of selling to consumers. He'll probably discover the following when he thinks about his new responsibilities: industrial clients typically need more individualized attention than clients in the consumer sector.
What is the consumer market?
When people buy goods or services for their consumption rather than to resell them, such market is known as the consumer market. Consumer markets are generally made up of goods that individuals use daily.
What is B2B marketing?
Businesses that use B2B marketing concentrate on promoting their products or services to other businesses. B2B enterprises sometimes function in this way because they offer goods that are in high demand among other businesses alone.
Do consumers prefer personalization?
More than 76% of consumers claimed that receiving tailored messages was a significant motivator for them to consider a brand, and 78% claimed that such information increased their likelihood of making a second purchase.
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Lowering the discount rate can promote full employment because <span>companies are more likely to expand and hire more workers. High inflation is the circumstance which usually accompanies a period of economic expansion. </span>
Answer and Explanation:
The computation is shown below:
Total material variance = Actual quantity × Actual rate - Standard quantity × Standard rate
= 29000 × $6.3 - (16,000 units × 2) × $6
= $182,700 - $192,000
= - $9,300 favorable
Material price variance = Actual quantity × Actual price - Actual quantity × Standard price
= (29,000 units × $6.3) - (29,000 units × $6)
= $182,700 - $174,000
= $8,700 unfavorable
Material quantity variance = Standard quantity × Actual quantity - Standard rate × Standard quantity
= $6 × 29,000 units - $6 × (16,000 units × 2)
= $174,000 - $192,000
= -$18,000 favorable
The favorable is when the standard cost is more than the actual one while the unfavorable is when the standard cost is less than the actual one
