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Phoenix [80]
3 years ago
5

RESTAURANT RESEARCH SCENARIO - Insight Research, a marketing research company, has been hired by a national chain of family rest

aurants to help them better understand their customers and their preferences. The restaurant chain has several competitors competing for the same customer segments and has experienced sales declines in the past few years. Researchers go "under cover" and pretend to be customers so that they will fit in while they observe the interactions between customers and the wait staff. Subsequently, they write a report of their interpretations of what they experienced personally while pretending to be a customer. They also add in details of what they saw regarding interactions of other customers with each other and with the employees of the restaurant. Some conclusions drawn were that the employees were not especially attentive to the customers and that customers were overheard saying they didn't intend to return. Some researchers also noted that the food was not very good and they saw several customers return orders.
Refer to the Restaurant Research Scenario. Which of the following current demographic trends is most likely to result in the restaurant experiencing an increase in sales?
Business
1 answer:
maks197457 [2]3 years ago
6 0

Answer:

Employees attitude to customers (Customer Relationship) and the quality of the food are the two most important trends that would bring about an increase in sales.

Explanation:

The first instrument of effective sales is an establish relationship. If a customers visits a restaurant to buy food and does not feel welcomed, the tendency to return back another time is very slim. Hnece, taking the scenerio in questions,the employees do not have the right attitude for keepiing their customers loyal to their product irrespective of whether the product is good or bad.

On the other hand, the reason for visiting a restaurant is to eat good food and not bad. So, when the quality of food cooked by the restaurant does not meet the taste and quality expected by the customer, the possibility of having such customer come around again is low. This invariably implies loosing the customer and the chain of connections such customer would have brought to the restaurant.

In summary, having the right employees with good customer relationship and chefs with good food recipes and quality is likely to result in the restaurant experiencing an increase in sales

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If a specific subsidy​ (negative tax) of s is given to only one competitive​ firm, how should that firm change its output level
elena-s [515]

Answer:

The correct answer is option D.

Explanation:

The market price is P.

The marginal cost is given at MC.

The subsidy is equal to s.  

When the subsidy is provided to only a single firm, that firms marginal cost will decline. The firm can take advantage of decreased marginal cost by increasing the output level. The firm will produce the output where the price and marginal revenue is equal to marginal cost plus subsidy. At this point, the firm will be having maximum profit.

So, the firm will increase production until

P=MC+S

6 0
3 years ago
g The ____ is the average length of time to convert the firm's receivables into cash. Select one: a. payables deferral period b.
MAXImum [283]

Answer: D inventory conversion period

Explanation:

Inventory conversion period reports us about the average time to convert our total inventory into sales. It is relationship between total days in year and inventory turnover ratio. In other words, it measures the length of time on average between the acquisition and sale of merchandise.

5 0
3 years ago
Read 2 more answers
The firm's target capital structure should do which of the following?
inysia [295]

Answer:

e. Minimize the weighted average cost of capital (WACC)

Explanation:

A: Earnings per share is linked to the stockholders' only, therefore, it cannot achieve the target capital structure. It is a wrong statement.

B: Minimizing the cost of equity is related to the equity only, so, it is also a false statement.

C: Cost of debt is only related to liabilities. It cannot minimize the total target capital structure. Therefore, it cannot be an answer.

D: It is out of question because target capital structure cannot obtain the bond rating.

E: Since weighted average cost of capital is the combination of debt and equity capital's cost, it can be minimized with the firm's target capital structure.

8 0
3 years ago
Highland Clothing purchased​ land, paying $ 92 comma 000 cash and signing a $ 300 comma 000 note payable. In​ addition, Highland
Tpy6a [65]

Answer:

The Journal entry is as follows:

Land A/c         Dr. $400,850

   To Cash A/c                               $100,850

   To Notes payable                      $300,000

(To record purchase of land with cash and notes payable)

Workings:

Purchase price of land = $392,000

Total cost of land:

= Purchase price of land + Property taxes + Title insurance + Removal of building

= $392,000 + $2,100 + $950 + $5,800

= $400,850

5 0
3 years ago
White Leo Autos manufactures and markets four different cars, Leo Sport, Leo Prestige, Leo Spark, and Leo Ease. These four produ
Neporo4naja [7]

Answer:

C. Business Strategy

Explanation:

White Leo Autos has four different cars and each of them operates as a separate Strategic Business Unit SBUs.

Business strategy is how the SBU competes in the market. The competitive strategy of the unit like differentiation strategy or cost leadership etc.

Corporate strategy focuses on how each SBU is operating and how it serves to the mission and vision of the organisation.

Functional strategy focuses on the different functions like HR, marketing, finance of each SBU.

3 0
3 years ago
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