Answer:
E) Super Bowl
Explanation:
For computing the lowest CPM we need to do the following calculations
(a) (b) (a ÷ b)
Particulars U.S. national edition U.S. audience size CPM
Wall streel Journal $327,897 $1,566,027 20.94%
USA today $207,720 $1,711,696 12.14%
Bloomberg
Businessweek $148,300 $900,000 16.48%
Sports Illustrated $396,600 $3,000,000 13.22%
Super Bowl telecast $3,800,000 $108,400,000 3.51%
As we can see from the above calculations that the super bowl has the lowest CPM
hence, the option E is correct
