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Law Incorporation [45]
3 years ago
9

Suppose the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (new

spaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the lowest CPM?
A) The Wall Street Journal
B) USA Today
C) Bloomberg Businessweek
D) Sports Illustrated
E) Super Bowl
Business
1 answer:
lawyer [7]3 years ago
3 0

Answer:

E) Super Bowl

Explanation:

For computing the lowest CPM we need to do the following calculations

                                   (a)                                  (b)                           (a ÷ b)

Particulars                  U.S. national edition   U.S. audience size   CPM

Wall streel Journal     $327,897                    $1,566,027                  20.94%

USA today                   $207,720                   $1,711,696                    12.14%

Bloomberg

Businessweek             $148,300                    $900,000                   16.48%        

Sports Illustrated         $396,600                   $3,000,000                13.22%

Super Bowl telecast     $3,800,000              $108,400,000          3.51%

As we can see from the above calculations that the super bowl has the lowest CPM

hence, the option E is correct

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In their simplest form, bonds are pure ________. a) debt b) equity c) hybrid security d) current assets
melomori [17]

In their simplest form, bonds are pure a) debt.

<h3>What are bonds?</h3>
  • A bond may be a debt security, almost like an IOU.
  • Borrowers issue bonds to boost money from investors willing to lend them money for a certain amount of time.
  • When you buy a bond, you're lending to the issuer, which can be a government, municipality, or corporation.
  • In return, the issuer promises to pay you a specified rate of interest during the lifetime of the bond and to repay the principal, also referred to as face value or par value of the bond, when it "matures," or comes due after a group period of time.
<h3>What sorts of bonds are there?</h3>

The main types of bonds are:

  • Investment-grade
  • Corporate bonds
  • Municipal bonds
  • High-yield bonds

To learn more about bonds: brainly.com/question/17405470

#SPJ4

5 0
2 years ago
Mike is driving over to his girlfriend's apartment and decides to buy some gum. He could stop in a gas station, go to any grocer
stepan [7]

Answer:

Intensive.

Explanation:

In this scenario, Mike is driving over to his girlfriend's apartment and decides to buy some gum. He could stop in a gas station, go to any grocery store, go to any discount store, or even buy some out of a vending machine. The reason Mike has so many options to buy gum is because chewing gum companies strive for intensive channel coverage.

An intensive channel coverage is a sales method which is typically focused on providing varieties of sales outlets or channels for customers to buy their desired products.

Companies operating under the intensive channel coverage, are usually aimed at saturating the market with their products, by using all available sales outlets.

<em>Hence, Mike had so many outlets where he could buy gum from because chewing gum companies strive for intensive channel coverage in order to reach out to potential customers. Other examples of companies that use the intensive coverage channel are cigarette, beer etc. </em>

5 0
3 years ago
The Starr Theater, owned by Meg Vargo, will begin operations in March. The Starr will be unique in that it will show only triple
skelet666 [1.2K]

Answer:

Mar. 2 Rented the three Indiana Jones movies to be shown for the first 3 weeks of March. The film rental was $3,000; $1,600 was paid in cash and $1,400 will be paid on March 10.

Dr Movie rental expense 3,000

    Cr Cash 1,600

    Cr Accounts payable 1,400

3 Ordered the Lord of the Rings movies to be shown the last 10 days of March. It will cost $160 per night.

No journal entry required

9 Received $4,400 cash from admissions.

Dr Cash 4,400

    Cr Service revenue 4,400

10 Paid balance due on Indiana Jones movies rental and $2,200 on March 1 accounts payable.

Dr Accounts payable 3,600

    Cr cash 3,600

11 Starr Theater contracted with Adam Ladd to operate the concession stand. Ladd is to pay 15% of gross concession receipts, payable monthly, for the rental of the concession stand.

No journal entry required

12 Paid advertising expenses $800.

Dr Advertising expense 800

    Cr Cash 800

20 Received $5,500 cash from customers for admissions.

Dr Cash 5,500

    Cr Service revenue 5,500

20 Received the Lord of the Rings movies and paid the rental fee of $1,600.

Dr Movie rental expense 1,600

    Cr Cash 1,600

31 Paid salaries of $2,900.

Dr Wages expense 2,900

    Cr Cash 2,900

31 Received statement from Adam Ladd showing gross receipts from concessions of $5,000 and the balance due to Starr Theater of $750 ($5,000 × 15%) for March. Ladd paid one-half the balance due and will remit the remainder on April 5.

Dr Cash 375

Dr Accounts receivable 375

    Cr Concessions revenue 750

31 Received $9,700 cash from customers for admissions.

Dr Cash 9,700

    Cr Service revenue 9,700

Since there is not enough room here, I prepared a general ledger in an excel spreadsheet and attached it.

Download pdf
8 0
3 years ago
Adam Holmes is the Processing Manager of Empire Mortgage Company, a firm that processes loan applications for a number of region
Elina [12.6K]

Answer:

a. <u>Labor variances for 14 PT staff: </u>

Labor rate variance = (Standard Rate – Actual Rate) x (Actual time per app) * (number of apps. completed)

= ($50 - $52) x 1.40 x 2,604

= $7291.20 (Unfavorable)

Labor Efficiency variance = [(Standard hours per app. X number of app.) - (Actual time per App. * number of apps.)] * Std. rate

= [(1.20 * 2,604) - (1.40 * 2,604)] * $50

= [3,124.80 - 3,645.60] * $50

= $26,040 (Unfavorable)

Labor Cost variance = Labor rate variance + Labor efficiency variance

= $7,291.20 (Unfavorable) + $ 26,040 (Unfavorable)

= $33,331.20 (Unfavorable)

<u>Labor variances for 10 SD staff</u>:

Labor rate variance = (Standard Rate – Actual Rate) x (Actual time per app) * (number of apps. completed)

= ($45 - $47) * 1.20 * 1,600

= $3840 (Unfavorable)

Labor Efficiency variance = [(Standard hours per app. X number of app.) - (Actual time per App. * number of apps.)] * Std. rate

= (1.40*1,600) – (1.20*1,600)]*$45

= [2,240 – 1,920] * $45

= $14,400 (Favorable)

Labor Cost variance = Labor rate variance + Labor efficiency variance

= $3,840 (Unfavorable) + $ 14,400 (Favorable)  

= $10,560 (Favorable)

5 0
4 years ago
Racz describes a micromanager as a manager who doesn't give you a lot of breathing room. Micromanagers often stifle workers and
marusya05 [52]

Answer:

core competency

Explanation:

A core competency is a concept in management theory introduced by C. K. Prahalad and Gary Hamel. It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace" and therefore are the foundation of companies' competitiveness.

4 0
4 years ago
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