Answer:
B)monitoring competitors
Explanation:
Competitors monitoring can be regarded as SWOT analysis of the organization competitors, it helps in the awareness of moves that can be taken by the firm compititors such as as the marketing strategies, stock as well as as pricing policy. It should be noted that for a manager to initiate activities that will support environmental scanning. Monitoring competitors activity should be used by this manager for this purpose.
Answer:
Occasion
Explanation:
Segmenting: It is a marketing technique of dividing the marketplace into different segment to implement any marketing plan or introducing new product. These segments should be defined, accessible, actionable and profitable.
There are four type of market segmentation:
- Demographic
- Pshychographic.
- Behavioral.
- Geographic.
Occasion segmentation is one of the way of behavioral segmentation as few market are segmented on the basis of specific occasion and product need to be introduced as per the need of the occassion as it uses customer buying behavior on the particular occasion. Similarly, in the case given the sale of turkey in US increases on the eve of Thanksgiving.
Answer:
The answer is option A) This is an example of continuous reinforcement schedule
Explanation:
A schedule of reinforcement is basically a rule stating which instances of behavior will be reinforced. In some cases, a behavior might be reinforced every time it occurs. Sometimes, a behavior might not be reinforced at all.
continuous reinforcement schedule occurs when reinforcement is delivered after every single target behavior. This is clearly illustrated with the bonus paid to the telemarketers for every fourth application the company receives.
