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Elena L [17]
3 years ago
7

Windsor Industries acquired two copyrights during 2017. One copyright related to a textbook that was developed internally at a c

ost of $16,000. This textbook is estimated to have a useful life of 5 years from September 1, 2017, the date it was published. The second copyright (a history research textbook) was purchased from University Press on December 1, 2017, for $48,000. This textbook has an indefinite useful life.
How should these two copyrights be reported on Windsor’s balance sheet as of December 31, 2017?

Copyright #1: $

Copyright #2: $
Business
1 answer:
Art [367]3 years ago
7 0

Answer:

Balance sheet extract:

Intangible assets:

Copyright 1      $0

Copyright 2      $48,000

Explanation:

The points to note in the question are enumerated as follows:

An internally generated intangible asset cannot  be capitalized.By capitalization ,I mean its costs is treated as intangible asset to be amortized over its useful life.As a result,the $16,000 incurred on the internally generated intangible asset,specifically,the first copyright should be treated as expense when  incurred.

However,the second copyright that was bought from University Press can be treated as asset but cannot be amortized since it has indefinite life,but would be tested for impairment on a yearly basis,with impairment losses charged to profit or loss account.

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Answer: Upselling

Explanation:

Upselling is a customer development strategy whereby the customers are encouraged to buy an upgraded or higher end version of a particular product. Upselling therefore results in the customers spending more than what they initially planned for and this bring about increase in revenue to the company.

Therefore, the customer development strategy exemplified by JetBlue is Upselling.

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2 years ago
When Harley-Davidson advertises to reinforce the perception that the brand is masculine, rugged, and individualistic, it is buil
andreev551 [17]

Harley-Davidson is building brand personality by reinforcing the perception that his brand is masculine, rugged, and individualistic.

<h3>What is Brand personality?</h3>

Brand personality is a characteristics attributed to a brand name to which the consumer can relate.

It is an effective brand increases which empowers one's company to build connections with its target audience.

Hence, Harley-Davidson is building brand personality by reinforcing the perception that the brand is masculine, rugged, and individualistic.

Learn more about Brand personality here: brainly.com/question/14558525

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3 0
2 years ago
Decision Point: Considering Alternatives Because of your inexperience, you don't know how many alternatives should be considered
Ber [7]

Answer:

The answer is stated below:

Explanation:

Select a limited number of alternatives to consider: For example, considering the top 3 alternative suppliers.

Then generate or create a list of as many as possible of alternative suppliers.

Rely on the gut in order to make a decision regarding the right number of alternatives when you feel the time is right.

Deciding or choosing the limited number of alternatives , this concept is known as the bounded rationality. For most of the businesses, this is the most realistic approach for dealing with alternatives.

5 0
3 years ago
The aggregate demand aggregate supply mode is quite useful tool for us to understand the economy. So far, we saw only one change
timurjin [86]

Answer:

Explained below

Explanation:

1) From the question, we can deduce that in the short run, there will likely be news of the discovery/invention of a super vaccine which will make the consumers and the businesses to be optimistic about the future of the economy. Therefore, this will in turn lead to an increase in consumption by consumers and thus also lead to an producers making an increase in investment.

2) From answer 1 above, since there is an increase in consumption as well as investment, this will in turn also lead to an increase in the aggregate demand of the economy. Whereas, we are told that the oil market is calm and therefore we can say it does not have an effect on the supply curve.

From the first image attached, increase in the aggregate demand led to an increase in price level from point P to P1 on the y-axis while output output level increased from point Y to point Y1 on the x-axis.

3) In the long run, due to the increase in demand in the short run that makes the supply curve shift to its right, it means the producers will have more of the goods produced. This will in turn reduce the price to its initial level and also increase the output level. From the second diagram, this will lead to a shift long run aggregate supply from LRAS to LRAS1 on the x-axis.

8 0
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At the end of January of the current year, the records of Donner Company showed the following for a particular item that sold at
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    Average     FIFO         LIFO                   Specific        

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Sales                             $ 3,840      $3,840       $3,840              $ 3,840                        

Less: Cost of                 2,256         2,040         2,560                 2,060

Goods Sold

Gross Profit                  $ 1,584        $1,800       $1,280               $ 1,780      

The income statement shows a company's expenses, income, gains, and losses, which can be put into a mathematical equation to arrive at the net profit or loss for that time period.

The balance sheet and income statement represent important information regarding the financial performance and health of a business. An income statement assesses the profit or loss of a business over a period of time, whereas a balance sheet shows the financial position of the business at a specific point in time.

The income statement presents revenue, expenses, and net income. The components of the income statement include revenue; cost of sales; sales, general, and administrative expenses; other operating expenses; non-operating income and expenses; gains and losses; non-recurring items; net income; and EPS.

Learn more about Income statements here brainly.com/question/24498019

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