Answer:
Association
Explanation:
The persuasive technique that is often used to create brand loyalty by linking a product to something positive is called association. When you use this technique, the main objective is to link whatever idea or product you have to something that is desirable or beautiful. The purpose is to encourage the viewer or listener to link these two together, so that eventually, when he thinks of your product or idea he gets an image of something desirable or beautiful.
Answer:
personification and I think simile
Explanation:
personification is giving non-human things human-like traits. His soul cannot wrap itself around darkness - it's impossible
it might also be a simile because it is comparing the soul to a grament using like or as.
I think the author uses a tone that is calm at times and frenzied depending on where in the story you mean.
btw u mean tone ;)