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puteri [66]
3 years ago
8

Although Starbucks, Dunkin' Donuts, and McDonald's all strive to provide a good cup of coffee and pastries to their respective t

arget markets, the difference in who they target, how they design their marketing mix, and what they choose as the basis of building their competitive advantage is directly related to their own:_________.A. competitive focus.B. consumer franchise.C. market leadership.D. marketing strategy.E. competitive direction.
Business
1 answer:
bezimeni [28]3 years ago
7 0

Answer:

D) marketing strategy.

Explanation:

A marketing strategy is an action plan that a company must follow in order to achieve their marketing objectives. Generally speaking, the marketing objectives of every company should be to increase sales, market share and maximize profits. The marketing strategy should help the company use its resources in the most effective way in order to obtain the best possible results.

Marketing strategies include:

  • selecting the appropriate target market
  • preparing the marketing mix (4 Ps for products and 7 Ps for services)

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Assume you are the new Product Manager in our Amazon Prime business and are in charge of Pricing. The VP would like to lower the
vaieri [72.5K]

Answer:

Provided in Explanation

Explanation:

This is a very general question however I’ll try to answer it to the best of my knowledge.

If I use my own assumptions then these will be the Projections:

Selling Price         $79.99  Selling Price         $69.99

Cost of Sales/unit $40.00  Cost of Sales/unit $40.00

Expenses/unit $15.00  Expenses/unit $15.00

   

Demand @ $79.99 1000 Demand @ $69.99 1200

   

Sales         $79,990.00  Sales         $83,988.00

Cost of Sales $40,000.00  Cost of Sales $48,000.00

Expenses $15,000.00  Expenses $18,000.00

Profit        $24,990.00        Profit         $17,988.00

The final decision however relies on the Price Elasticity of the Product. If the Product is Price elastic then lowering the Price will lead to a significant rise in Demand. However if the Product is Price inelastic then lowering the Price will not lead to a significant rise in Demand and thus profit margins will be lowered. If the Product is Price inelastic then it is better to increase prices in order to gain more profits. In the case of Unit Elasticity the change in Demand will be at the same proportion as price change so it won’t be of any use to change the Price.

3 0
3 years ago
Hampton Corporation has a beta of 1.3 and a marginal tax rate of 34%. The expected return on the market is 11% and the risk-free
vekshin1

Answer: 13.1%

Explanation:

Using the Capital Asset Pricing Model, the expected return is;

Expected Return = Risk Free rate + beta(expected return - risk free rate)

= 4% + 1.3( 11% - 4%)

= 4% + 9.1%

Expected Return = 13.1%

7 0
3 years ago
One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, whi
amm1812

Option (b), The salesperson is one of the most crucial in-store elements. The exchange theory, which emphasizes that each participant provides to the other and anticipates receiving something in return, can be used to explain this influence.

<h3>What does exchange theory actually mean?</h3>

According to the social exchange hypothesis, two people's relationships grow as a result of a process of cost-benefit analysis. In other words, it's a statistic designed to measure the amount of effort a person expends during a face-to-face conversation.

<h3>What are the basic tenets of the exchange theory?</h3>

The basic tenet of the theory of social trade is the concept of costs and benefits. This suggests that people's decisions and behaviors are influenced by their estimations of cost and reward. Costs are the unfavorable outcomes of a decision, including time, money, and energy. Social interactions produce benefits, which are rewards.

Learn more about exchange theory: brainly.com/question/29611150

#SPJ4

6 0
1 year ago
Sheridan Company uses job order costing for its brand new line of sewing machines. The cost incurred for production during 2019
gizmo_the_mogwai [7]

Answer:

$1,440 per machine

Explanation:

The computation of the cost per machine is shown below:

= Total cost ÷ number of machine completed

where,

Total cost = Material cost + direct labor cost + manufacturing overhead applied cost + beginning work in process cost - ending work in process cost

= $15,000 + $11,000 + $7,000 + $11,000 - $8,000

= $36,000

And, the number of machine completed is 25

So, the cost per machine is

= $36,000 ÷ 25 machines

= $1,440 per machine

4 0
3 years ago
Your cousin, who is in his early thirties, owns his own internet marketing company. before starting the internet marketing compa
Nadya [2.5K]

Answer:

This is an example of expertise

Explanation:

Expertise can be seen with the wide range of knowlege. Expertise can be seen in how the knowlege is applied as well.

5 0
3 years ago
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