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natali 33 [55]
3 years ago
8

Which element of the promotional mix has the inherent weakness of high absolute costs and an inability to obtain direct feedback

?
Business
1 answer:
lianna [129]3 years ago
6 0

Answer:

Advertising.

Explanation:

Advertising increases costs of product. Customers have to pay high price for the products heavily advertised. Companies do not forgo their profits.

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Describe the difference between period costs and product costs.
Soloha48 [4]

Explanation:

The period cost is the cost that is incurred with the passage of time. It mainly involves the major portion of the selling and administration expenses like - selling expenses, advertising expenses. It is a fixed cost

While the product cost involves the cost related to the product. It involves direct material cost, direct labor cost, and the manufacturing overhead cost. It is a variable cost

So, the period cost is the operating cost that are expenses when it is incurred

Whereas the product cost is treat as an asset for external financial reporting. First this is recorded as an asset on the balance sheet until asset is sold and then it is transferred to the cost of goods sold i.e expense account

Now on the income statement the product cost or cost of goods sold is subtracted from the sales revenue so that the gross profit could come

Then the period cost is deducted to find out the operating income

Now the classification of the product cost and the period cost are as follows

Shaft and handle of weed trimmer  = Direct material cost

Motor of weed trimmer   = Direct material cost

Factory labor for workers assembling weed trimmers  = Direct labor cost

Nylon thread used by the weed trimmer (not traced to the product)  = Manufacturing overhead cost

Glue to hold housing together   = Manufacturing overhead cost

Plant janitorial wages   = Manufacturing overhead cost

Depreciation on factory equipment   = Manufacturing overhead cost

Rent on plant   = Manufacturing overhead cost

Sales commissions  = Period cost

Administrative salaries  = Period cost

Plant utilities  = Manufacturing overhead cost

Shipping costs to deliver finished weed trimmers to customers = Period cost

3 0
3 years ago
One reason some manufacturing companies have moved production from overseas locations back to the United States is an increasing
Liula [17]

Answer:

The key economic idea being exemplified is c) People are rational

Explanation:

The economists’ assumption is that firms and consumers utilize all available information to attain their goals and weigh all costs and benefits of each action taken. Moreover, firms and consumers only choose an action if the benefits exceeds the costs.  Therefore, the action of manufacturing firms to move their operations from overseas back to the US due to the increased preference for US manufactured goods exemplifies that consumers and firms rely on all available information when pursuing their goals.  

4 0
3 years ago
Handyman Hardware, a small community-based store, offers its consumers the option of using credit. Creditworthy individuals are
kondor19780726 [428]

Answer:

Read the potential thesis, as it appears below. Is the thesis specific enough to provide clear direction to the writer?

In "Claiming an Education," Adrienne Rich uses logos, ethos, and pathos.

5 0
3 years ago
Imagine you own a small gift shop in a popular but remote tourist location. You want to develop an effective marketing strategy
Arlecino [84]

Answer:

Situational actions on SWOT of a business

Explanation:

<u>Strengths</u>

  • You have especially good relationships with many suppliers due to your years in business and your success.
  • You have developed a software system that makes online orders extremely easy.

<u>Weaknesses</u>

You are dependent upon a few artists to keep you in stock.

<u>Opportunities</u>

Your business is in a location that is easy to get into and out of.

The highway that they have been talking about for years is finally being built.

Two new hotels are scheduled for opening next year.

<u>Threats</u>

It is difficult to hire workers with retail experience in the area.

The price of gas goes up.

Wal-Mart moves into a town a few miles away.

The Post Office decides to cut deliveries on Saturday.

Another gift shop may open next door.

Three marketing actions to ensure the success of the shop and why it will work include:

1. Expand your advertisement outreach for experienced retail workers beyond your location, with motivational packages and incentives. Alternatively, get workers around your location and train them to acquire the required retail experience for the job

2. With increase in the price of gas which affects your profit margin, and taking into cognizance your strength in cusstomer relationship, endeavour to increase your product and service outreach and turnover to mitigate for the addition expenses.

3. With the arrival of Wal-Mart as competitor, you will need to maintain consistency in products and services, as well as offer promotional packages

4 0
4 years ago
A decrease in supply is caused by:
ArbitrLikvidat [17]
D it has to be.........
4 0
3 years ago
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