Answer:
A normative statement is one that makes a value judgment. Such a judgment is the opinion of the speaker; no one can prove that the statement is or is not correct
Explanation:
The kind of startup that her store is considered to be is a new market idea. New market ideas are techniques or ideas that are employed or thought of as a way of strategizing and a way of improving one's business or store. In which Consuela engages to as she decided to have a new idea for a way of improving her store and for the sake of her customers.