Answer:
Advancement is part of the <u>"drive to acquire."</u>
Explanation:
The 4 drive theory includes:
Drive to acquire: move up, gain status and respect (such as with a new prestigious job)
Drive to Bond: to form social relationships
Drive to learn: satisfy curiosity
Drive to defend: protection and security
Answer:
The correct answer is letter "C": People place a higher value on a good if they own it than they do if they are considering buying it.
Explanation:
The Endowment Effect reflects a situation in which people value an object more because they own it. The value they would give the object if they did not have it and were going to purchase it would be lower. This scenario takes place when people give a higher value to their objects because of emotional attachment.
Caroline will most likely be performing the prescriptive role of marketing research. Prescriptive analytics are known for processes data from their findings and using it to better suit the company in marketing tactics. Then they are able to present it to their team and in this situation, know which items are top sellers and which aren't. Caroline will use this data to determine what customers are attracted to, what they buy and how she can bring in more revenue to the jewelry store she manages.
Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
