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VladimirAG [237]
3 years ago
6

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require

localization.
a. True
b. False
Business
1 answer:
Phoenix [80]3 years ago
5 0
B. false

A one brand name strategy would be like McDonalds, Call everything the McRib, McDouble, it makes it nationlized, not localized
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