Question

EZ Workout Inc. advertises Fit Step, an exercise machine, online. In its ads, EZ claims that the use of Fit Step measurably enhances the attainability of fitness and weight loss goals, and will contribute significantly to the length of its users’ lives. In this context, the company’s ads and claims must be ________

Answer 1

Answer:

substantiated.

Explanation:

EZ Workout is not saying that Fit Step is good for you because it will make you feel better and fitter, it is saying that it measurably increases the length of the lives of it users.

When an advertisement states alleged facts it must be able to provide proof of evidence or claim substantiation, if not, they can be accused of deceptive advertising.