Question

To gather information on customer satisfaction, a researcher goes into each store and interviews six randomly selected customers at each store. This sampling technique is called:____________

Answer 1

Answer:

Convenience sampling.

Step-by-step explanation:

To gather information on customer satisfaction, a researcher goes into each store and interviews six randomly selected customers at each store. This sampling technique is called convenience sampling.

Convenience sampling can be defined as a sampling method which involves the researcher selecting or collecting data that is easily available or choosing the individuals who are easiest to reach in a population. It is a type of non-probability method of sampling where the first or easiest available data source is being used by the researcher without other requirements.

In this scenario, to gather information on customer satisfaction, the researcher went to the store most likely situated in a shopping mall to collect data from six (6) customers in each stores.

Some of the advantages of convenience sampling are low cost, data are collected quickly, lesser rules etc.