Because no retailer can satisfy every customer, retailers implicitly decide which customers will be dissatisfied and will most likely leave the store unsatisfied.
No retailer can be everything to every customer, and by making strategic decisions about targeting, segmentation, and retailing mix, retailers implicitly decide which customers will be pleased and which will likely leave the store dissatisfied. The best retailers have plans in place not only to recover from inevitable service interruptions, but also to benefit from them. Service failure is a breakdown in the customer's perception of the quality of a service process; however, there is not always a breakdown; it is simply what the customer believes. The primary causes of service failures are management strategy, managerial leadership quality, and employees' natural instincts.
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Answer:
Increase the depth of.
Explanation:
As the above case may be a product line can explain the variety in marketing and selection of a product and any commodity as the case may be and as the said company increases in growth, its product depth line should be increased. Therefore, a product line goal can be to maximize profits by positioning new products with the highest number of features or with the most cutting-edge individual features at the highest price point. And also you’ll be keeping a base product on sale as a lower-priced alternative
One of the benefit of this been set i.e product line; is to let potential customers know the particular product that will tend to fit their capability in many cases as the case may be in product selection.
Answer:
Sales promotion
Explanation:
Sales promotions refer to the persuasive activities of convincing potential customers to buy a product. The objective of a sales promotion is to boost sales volumes. The tactics used in a sales promotion are designed to have a short term effect. However, a business may acquire long-term customers through sales promotion techniques.
Sales promotion may focus on customers by enticing them to buy. They may also target traders by encouraging them to sell more. The techniques used in a sale promotion include Money off coupons, Competitions, Free gifts, Loyalty cards, Discount vouchers, among others.
A statement of what is to be accomplished through marketing activities is called marketing objectives.
Marketing objectives are defined, attainable goals created to not only offer general guidance but also drive actions. They are SMART goals, which stands for specific, measurable, achievable, relevant, and time-based (you've probably heard the acronym before!).
The main goals of marketing are maximizing earnings and achieving customer pleasure. Customer satisfaction: A company's main goal is to meet the needs of its consumers. Ensure Profitability: Marketing is run for profit, just like every other aspect of organization.
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Answer:
The Solution is given below in the
Explanation:
Requirement 1: Solution
Entries Debit Credit
Employee Benefits Expense $55,500
Medical insurance payable $45,500
Retirement program $10,000
Requirement 2: Solution
As the retirement program money is paid after 5 years it should be classified as a non-current liability as per the International accounting standard(Presentation of financial statements).