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yanalaym [24]
3 years ago
5

Sally is in the new marketing department of a midsized lawn and garden company. She is working on the first marketing plan the f

irm has ever used. She has defined the mission and objectives, and she just finished a situation analysis for the firm. The next step is to
A. Develop an advertising plan to promote the upcoming sales.
B. Find marketing interns or hire new staff to help with implementation.
C. Create pro forma financial statements to complete the package.
D. Identify and evaluate opportunities by conducting segmentation, targeting, and positioning analysis.
E. Use the Internet, catalogs, and vendor information to draw up a list of new products.
Business
1 answer:
Alisiya [41]3 years ago
5 0

Answer:

D)

Explanation:

D) identify and evaluate opportunities by conducting segmentation, targeting, and opositioning analysis.

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You’ve just read the article about Macy’s and Nordstrom’s. Why do you think companies like Macy's have to move to an Omnichannel
uranmaximum [27]

The companies like Macy have to move to an Omnichannel strategy for selling their products because in Omnichannel strategy, products are sold through several distribution channels.

<h3>What is a distribution channels?</h3>

Distribution channel serves as the means by which companies make their products to be available to final consumer.

This channels encompass retailers as well as wholesaler, and in In omni channel, all the distribution channels are linked to each other.

Learn more about distribution channel at;

brainly.com/question/25630633

4 0
2 years ago
Lake Corporation is considering the elimination of one of its segments. The segment incurs the following fixed costs. If the seg
77julia77 [94]

Answer:

the amount of avoidable cost associated with the segment is $754,000

Explanation:

The cost associated with the segment to be eliminated including:

- Advertising expense $140,000  

- Supervisory salaries  $300,000  

- Allocation of companywide facility-level costs  $130,000  

- The loss for unsold building (*): $60,000

- Maintenance costs on equipment  $112,000

- Real estate taxes on building  $12,000

The total cost is $754,000

(*) The earning from sold building (book value) = Market value of building $160,000 - Book value of building  $100,000 =  $60,000

3 0
3 years ago
What is a standard of living?
mezya [45]

Answer:

The degree of wealth and material comfort available to a person or community.

Explanation:

How nice the way they live their life is

7 0
3 years ago
On January 1, 2019, the general ledger of Global Corporation included supplies of $1,300. During 2019, supplies purchased amount
Stolb23 [73]

Answer:

the  supplies expense for the year 2019 is $5,400

Explanation:

The computation of the supplies expense for the year 2019 is as follows:

Supplies Expense = Opening balance of Office supplies + Purchase of supplies during the year - ending balance of Office supplies

= $1,300 + $5,600 - $1,500

= $5,400

Hence, the  supplies expense for the year 2019 is $5,400

We simply applied the above formula so that the correct value could come

And, the same is to be considered

3 0
3 years ago
Consider the following two projects. Both have costs of $5,000 in Year 1. Project 1 provides benefits of $2,000 in each of the f
frutty [35]

Answer:

1. Compute the net benefits using a discount rate of 6 percent.

Net befit of Project 1 = $629.04

Net befit of Project 2 = $1,578.47

2. Repeat using a discount rate of 12 percent.

Net befit of Project 1 = $339.38

Net befit of Project 2 = - $373.39

3. What can you conclude from this exercise?

(a) Project 2 should be chosen when the discount rate is 6 percent.

(b) Project 1 should be chosen when the discount rate is 12 percent.

Explanation:

Note: See the attached excel file for the calculations of net benefits for Project 1 and Project 2.

3. What can you conclude from this exercise?

(a) When a discount rate of 6 percent is used, both Project 1 and Project 2 have positive net benefit. But the net benefit of Project 2 of $1,578.47 is higher than the net benefit of Project 1 of $629.04.

Therefore, project 2 should be chosen when the discount rate is 6 percent.

(a) When a discount rate of 12 percent is used, only Project 1 has a net benefit of $339.38, but the net benefit of Project 2 is negative at minus $373.39.

Therefore, project 1 should be chosen when the discount rate is 12 percent.

Download xlsx
6 0
3 years ago
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