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3 years ago

The difference between advertising and publicity is that advertising is_____________.

Business

1 answer:

BARSIC [14]3 years ago

3 0

The correct answer is C. A paid form of marketing communication.

Explanation:

Advertising and publicity are two types of communication related to products or services provided by a company. In the case of advertising, this is intentionally created by a company to try to persuade consumers about buying a product or service, this also implies advertisements are paid because the company needs to pay money for the creation and diffusion of the ad.

On the other hand, publicity refers to the negative or positive information about a product or service provided by media without the intervention or control of the company; this implies, it does not have any cost for the company, but it is not possible to control the information as it is part of news or coverage by a journalist. This implies, one of the most important differences between advertising and publicity is that advertising is a paid form of marketing communication while publicity is not paid.

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Utopia Corporation provides $6,000 worth of lawn care on account during the month. Experience suggests that about 3% of net cred

photoshop1234 [79]

Answer:

The answer is C.

Explanation:

Credit sales is $6,000

Bad debt is 3% of net credit sales which is $180($6,000 x3%)

Creating allowance for doubtful debt entry is one of the prudent method and it tells us that some customers won't pay part of what they are owing. And it is also a contra account that offset bad debt.

According to the accounting rule, debit increases asset and expenses and vice-versa while credit decreases liability, equity, income and vice versa.

So we have have:

Dr Bad debt expense $180

Cr Allowance for Doubtful Accounts $180

6 0

3 years ago

Speer Cycle Sales, Inc. offers warranties on all their bikes. They estimate warranty expense at 5% of sales. At the beginning

SOVA2 [1]

The provision for warranty in the current year should be

303000 * 5% = 15150 where 4000 is a current expense so a total of 19150 should be reported.

A warranty clause is a provision in a contract that typically affords a promise specifying that something is real or will manifest. In contract law, this clause can have a couple of that means, and it has a tendency to be one of the most misunderstood.

A warranty is a contingent legal responsibility, so the celebration presenting it needs to report a liability and assurance price whilst it information the associated sale of goods or offerings. As the promoting birthday party incurs real assurance fees, it expenses them towards the legal responsibility account.

The warranty price account receives debited, and the warranty legal responsibility account gets credited. The value of the alternative components and merchandise despatched to customers is debited from the warranty legal responsibility account. And it is credited to the inventory account as actual warranty claims are obtained.

Learn more about warranty here: brainly.com/question/14227081

#SPJ1

5 0

2 years ago

1. Which of the following statements defines "grace period:" 1. The grace period is the day your payment is due. 2. The grace pe

shepuryov [24]

I suppose it'd be three...

7 0

3 years ago

The office supports the _____ in a business through engaging sufficient staff to convince the public to purchase the goods and s

borishaifa [10]

Answer:

c, I think

Explanation:

because if it is to convince the public to purchase the goods and services, then it would be the production of the goods and services.

Sorry, I don't know if this is correct or not, but I hope this answered your question. Have a nice day! ^ ^

4 0

3 years ago

High Plains Inc. manufacturers furniture in North Dakota. High Plains receives its wood from a lumber yard in Calgary. The lead

ArbitrLikvidat [17]

Answer:

a. On average, the number of boards they have on order = 1,056 boards.

b. On average, the number of boards they have =560 boards.

c. Total holding cost per week = $140.

d. Holding cost incurred per board = $ 0.25.

Explanation:

In the question, the details given are:

Service level =96 %

Lead time =3 weeks

Weekly demand =150

Standard deviation=200

This is a case of variable demand and constant lead time

a. Reorder point =Demand during lead time +Safety stock

=Average weekly demand*lead time+z*sqrt(lead time)*standard deviation of weekly demand

=150*3+NORMSINV(0.99)*sqrt(3)*200

=450+1.7507*sqrt(3)*200

=450+606.46=1,056.46

=1,056 (nearest whole number).

On average, the number of boards they have on order = 1,056 boards.

b. For a normal distribution,

z=x-mean/std deviation

z-value for a 96% confidence level = 2.05

2.05=x-150/200

x = 150+2.05*200=560

On average, the number of boards they have =560 boards.

c.Total holding cost per week=Average inventory *holding cost per week=560/2 *0.5=280*0.5 =$140

d.Holding cost incurred per board =Total holding cost /Number of boards =140/560 = $ 0.25.

5 0

3 years ago