<span>McDonald v. Sante Fe Trail Transport (1976) was a Supreme Court case in which it was found that white citizens had standing to claim a violation of their civil rights when suffering disparate treatment compared to to a similarly situated black person. Appellate courts had previosly held that only racial minorities had standing to make claims of racial discrimination. In reversing this finding, the Supreme Court established the principle that the civil rights protections prohibited all discrimination based on race whether or not the subject of discrimination belonged to a racial minority.</span>
Answer:
promote the product to distributors and retailers to get wide distribution
Explanation:
In this scenario, they knew to succeed they would have to promote the product to distributors and retailers to get wide distribution. This would allow them to get their product in front of as many potential customers as possible. This is a necessity for every company. Otherwise, their target client population would not be able to purchase their product, or may even have a hard time doing so and change their minds on the purchase, thus drastically hurting Soho Bottling's profits.
