Answer:
Comparative Advertising
Explanation:
Comparative advertising is a form of advertising war in which manufacturers compare their products directly or indirectly with competing products. This technique involves comparing product that are similar with the aim of showing the public that the opposite or competing products are inferior to yours. It is done only when the business is at maturity stage. A new start up business cannot go into this form of advertising. Also, it is ill-advised for companies or organizations whose brand are leaders in the markets to go for this kind of marketing, even at maturity stage. The aim of such marketing is usually to put pressure on the leaders of the brand, claiming your products are more superior to theirs.
Answer:
The payback period is 3.53 years.
Explanation:
The cost of investment project = $10000
The annual cash flows = $2830
Time period = 6 years
Since cost of project, annual cash flow and time period is given so we are required to calculate the discounted payback period when there is 0 % discount rate.
Payback period = Initial project cost / annual cash flow
= 10000 / 2830
=3.5335
= 3.53 years
Answer:
50%
Explanation:
Sales at strong state = 2 million
Sales in Recession = 1 million
% Decline = 
*100 = 50%
Answer:
The correct answer is letter "B": An indirect approach, to convince the manager of the validity of your research technique, logic, and reasoning.
Explanation:
There are two forms of presenting formal reports. The direct report shows the central idea of the report at first and the supporting ideas at the end. This is more frequently used for business purposes. The indirect report portraits the supporting ideas or evidence at first and comes up with the central idea at the end.
<em>As a new employee presenting a report about customer service issues, it is better to select the indirect approach because by giving the supporting evidence at first, your manager will have the objective ideas clearly stated and is likely to understand why the new employee got to his or her conclusions. Some managers consider reporting the central ideas at first could be a signal of arrogance.</em>
Answer: Option B
Explanation: In simple words, price elasticity refers to the degree of change that a commodity experiences due to change in its price.
In case of coca- cola, the price elasticity will be high as it has a close substitute available in the market named Pepsi. Therefore, if coca-coal increases its prices,its consumers would shift their demand to Pepsi.
Thus,from the above we can conclude that the correct option is B.
