Question

After extensive customer research and segmentation, an artist sketchpad company decided it would offer low-priced pads for artists. It then decided it could off-set the lower price by removing the pads from retail stores and offering them exclusively through their own website. After implementation of their marketing strategy, sales plummeted for the sketchpad. What question should the company have asked itself about the promotion of its sketchpad before implementing their new marketing strategy

Answer 1

Answer:

The correct answer is: How this new decision would impact in the consumers?

Explanation:

To begin with, due to the fact that the company first offer a low price to its costumers and then eventually tend to charge a different price by offering something completely different then the consumers will find that situation pretty unpleasent due to the fact that first they had something better and that is the main reason why the sales for the sketchpad plummeted after making that new decision. Therefore that the company's employees may have asked themself before the question of how the new price would impact in the consumers eventually.