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vitfil [10]
4 years ago
7

After extensive customer research and segmentation, an artist sketchpad company decided it would offer low-priced pads for artis

ts. It then decided it could off-set the lower price by removing the pads from retail stores and offering them exclusively through their own website. After implementation of their marketing strategy, sales plummeted for the sketchpad. What question should the company have asked itself about the promotion of its sketchpad before implementing their new marketing strategy
Business
1 answer:
natulia [17]4 years ago
5 0

Answer:

The correct answer is: How this new decision would impact in the consumers?

Explanation:

To begin with, due to the fact that the company first offer a low price to its costumers and then eventually tend to charge a different price by offering something completely different then the consumers will find that situation pretty unpleasent due to the fact that first they had something better and that is the main reason why the sales for the sketchpad plummeted after making that new decision. Therefore that the company's employees may have asked themself before the question of how the new price would impact in the consumers eventually.

You might be interested in
Suppose the country of Altaria only produces one good, pink tutus. Last year, nominal GDP was $50,000 and this year it is $200,0
Helga [31]

Answer:

E. None of the above

Explanation:

because the price level is not known, we can not tell definitely that the output is increased or unemployment is decreased or standard of living is increased .

Therefore, we cannot conclude on anything.

​

3 0
3 years ago
Blanchard Company manufactures a single product that sells for $190 per unit and whose total variable costs are $150 per unit. T
iVinArrow [24]

Answer:

The amounts of pretax and after-tax income can the company expect to earn from these predicted changes are $1,795,000  and $1,436,000  respectively.

Explanation:

The sales less the variable cost gives the contribution margin.

The contribution margin less the fixed cost gives the net operating income.  Furthermore, net income is the difference between the total sales and the total costs (fixed and variable).

Both sales and variable cost are dependent on the number of units sold.

with these expected changes,

Pretax Income

= 40,500($205 - $145) - $635,000

= $1,795,000

After tax income

= 80% * $1,795,000

= $1,436,000

4 0
3 years ago
Matilda, an employee, received an e-mail from an angry client about a certain product. Although it was not Matilda's fault, she
oksian1 [2.3K]

Answer:

d. "Shoot the messenger" management exists, implying a lack of control

Explanation:

The approach of "shoot the messenger" implies that the management of a company tend to blame the bearer of bad news as if they are responsible for the bad occurrence.

This approach causes tension and lack of communication in the workplace as employees are afraid of communicating when something bad happens.

Management is supposed to look objectively at the situation, identify the party that is responsible for the failure, and work towards rectifying it.

This is the situation in the scenario where Matilda received an e-mail from an angry client about a certain product and she hesitated to report it to her manager because she knew that he had a tendency to unfairly blame people for things

5 0
3 years ago
The account balances for a company are listed below. All balances are as of Dec. 31, 2017, except where noted otherwise
Inessa05 [86]

Solution :

Normal Debit balance             Normal Credit balance

Asset                                          Liabilities

Contra liability                            equity

expenses                                   Contra asset

loss                                              Revenues

Contra equity                                 Gains

Now working on the Trial balance :

Classification             Accounts                     Debit               Credit

Asset                 Accounts receivable          8400

Asset                    Inventory                         19800

Asset                Equipment                           74500

Asset               Furniture                               16600

Asset                       Cash                              14000

Asset                 Trademark                           8000

Asset      Marketable equity securities         300

Asset    Prepaid insurance expense             500

Asset          Copyright                                    6000

Contra Asset    Accumulated                                               10,000

Contra equity   Dividends                             3000

Equity          Retained earnings                                            56200

Expense      Cost of goods sold                   60900

Expense      Interest expense                      9750

Expense        Salary expense                       30450

Expense        rent expense                           2100

Expense        Depreciation expense            4000

Gain           Gain on sale of building                                     2450

Liability       Accounts payable                                              7200

Liability         Salaries payable                                              5600

Liability         Notes payable (due 12/31/19)                          20900

Liability         Notes payable (due 04/30/18)                        2500

Liability           Unearned revenue                                         3800

Loss             Loss of sale of equipment        4500

Revenue         Sales revenue                                                139500

                              Total                              $ 262,800       $ 248,150

                   Difference = common stock                            $ 14,650

Therefore the common stock on 31st of December 2017 = $ 14,650

3 0
3 years ago
The Science Institute has three departments: Biology, Chemistry, and Physics. The institute's controller wants to estimate the c
Naya [18.7K]

Answer:

Biology department = $45,000

Chemistry department = $18,000

Physics department = $27,000

Explanation:

The total indirect costs are:

$46,000 of indirect salaries + $6,000 of office supplies + $38,000 of office rent = $90,000.

The total number of students is:

500 in biology + 200 in chemistry + 300 in physics = 1,000 students in total.

If we divide the total indirect costs by the total students we obtain the cost per student:

Cost per student = $90,000 / 1,000

                            = $90

To find what amounts to allocate, we multiply that number by the number of students in every deparment:

Biology = $90 x 500

             = $45,000

Chemistry = $90 x 200

                 = $18,000

Physics = $90 x 300

             = $27,000

4 0
3 years ago
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