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Oliga [24]
3 years ago
13

A firm that is facing both strong cost pressures and strong pressures for local responsiveness should follow _____ strategy. Mul

tiple Choice a global standardization an international a localization a transnational
Business
1 answer:
dangina [55]3 years ago
5 0

Answer:

a global standardization.

Explanation:

Global standardization can be defined as the ability of an organization to use standard marketing techniques across the world with respect to the cultural factors.

Also, local responsiveness can be defined as the degree of requirements and conditions to which a manufacturing firm should significantly adjust their products and methods of production in a particular country to.

A firm that is facing both strong cost pressures and strong pressures for local responsiveness should follow a global standardization strategy.

Hence, when a firm follows the global standardization strategy, the quality of its goods and services is able to meet the needs of customers (people) all over the world because of the streamlining of its production processes, products design, and simplified supply chain management.

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This is called private branding (or private labeling)

For better understanding, we have to understand what the term private branding (or private labeling) means

  • Private branding (or private labeling) is simply known as when a company produces a particular product and thereafter sells the product to a retailer who later on resells it after registering or branding it under its own name.
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