Answer:
1. Why is it important for a restaurant to identify a specific target market?
- Restaurants operate on a monopolistically competitive market, that means that a lot suppliers offer differentiated products to a lot of consumers. Therefore, it is important to identify your target market in order to know who you are going to cater in your menus, and marketing activities.
2. How has the Internet made restaurant marketing cheaper and more convenient?
-
Before restaurants used to print fliers and advertise on newspapers or other mass media outlets which is really expensive. Now with the internet, marketing activities (e.g. emails) are much cheaper and faster to carry out.
3. Why are specials and promotions such effective marketing tools in today's economy?
- Competition has increased a lot in the past in every single industry, including restaurants, since people worry more about how they spend there money and more information is available about the different prices of restaurant menus.
4. Explain the difference between primary market research and secondary market research.
- Primary market data is information a company obtains by itself through some type of research study, e.g. surveys, focus groups, etc. While secondary data is information obtained by other sources, e.g. census, world atlas, etc.
5. Explain why a public relations campaign is necessary.
- Public relations campaigns are necessary in order to keep a positive and high reputation, so that the restaurant gets positive press. Bad things go viral instantly now, and it is really hard to deal with them.
Answer:
E) I, II, and III.
Explanation:
Variable costing can be regarded as a concept of managerial accounting cost
whereby during the period of producing the product there is incurred
manufacturing overhead.
Absorption costing income statement, utilize absorption costing when creating income statement. The income statement focus on the cost through sectioning of cost into period cost and product.
It should be noted that
I. A variable-costing income statement discloses a firm's contribution margin.
II. Cost of goods sold on an absorption-costing income statement includes fixed costs.
III. The amount of variable selling and administrative cost is the same on absorption- and variable-costing income statements.
Answer:
$25,650
Explanation:
The formula for calculating the future value of an annuity is:
F = P x ([1 + I]^N - 1 ) / I
where:
- P = payment amount = $1,000
- I = interest rate = 4%
- N = number of payments = 18
F = $1,000 x ([1 + 4%]^18 - 1 ) / 4% = $1,000 x (1.04^18 - 1 ) / 4% = $1,000 x (2.026 - 1 ) / 4% = $1,000 x 1.026 / 4% = $25,650
Answer:
The correct answer is letter "D": Flexible workforce.
Explanation:
Postponement manufacturing refers to a production process that delays the delivery of the product to the end-consumer. This is mostly applied by companies whose sales are based on customized orders. Therefore, before the products are sent to their owners they are personalized at their will. This method of work requires a flexible labor force since the wants of consumers from one order to the following.
