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saw5 [17]
3 years ago
9

Cutco promotes and prices its knife products to convey its premium quality and backs them with exceptional customer service to m

ake its products stand out in a crowded market. Which of the following terms is used to describe the process of creating and designing products so customers perceive them as different from competing products?
a. Quality differentiation
b. Line extension
c. Product differentiation
d. Product modification
e. Product design
Business
2 answers:
RoseWind [281]3 years ago
6 0

Answer: c. Product differentiation

Explanation: Product differentiation attempts to distinguish a firm's products or services from that of competition. It is a marketing strategy that involves the creating and designing products so customers perceive them as different from competing products and as such can help create competitive advantage for the firm as well as building brand awareness.

Alex_Xolod [135]3 years ago
5 0

Answer:

I would say e. product design

Explanation:

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