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frozen [14]
2 years ago
6

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's

positive consumption experiences from the past. In this situation, the consumer used a ________ route to arrive at this purchase decision.
Business
1 answer:
alukav5142 [94]2 years ago
3 0

Answer: Peripheral route.

Explanation:

The method of convincing consumers to purchase a product based on positive experience of past consumers with the product and not necessarily highlighting the product's quality is making use of the Peripheral route to convince consumers. The peripheral route makes use of indirect signals to convince a person about an item and not necessarily the main qualities that item possess.

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Read the excerpt from "If" by Rudyard Kipling.
Marysya12 [62]

Answer:

B is your answer trey

Explanation:

7 0
3 years ago
Read 2 more answers
Carmel Inc. has come up with the idea of creating a television ad for its new range of assorted cookies. The marketing executive
Debora [2.8K]

Answer: (B) Production house

Explanation:

  A production house is one of the type of studio or the company where the team basically providing the different types of duties on the basis of specialization.

 According to the given question, the RT designs is one of the example of production house as the RT design is the company that basically designing the whole advertisement and also recording, filming the specific given advertisement.

Therefore, this company performing  this type of functions is known as the production house.    

4 0
3 years ago
Identify which control activity is violated in each of the following situations, and explain how the situation creates an opport
Inessa05 [86]

Answer:

1. Once a month, the sales department sends sales invoices to the accounting department to be recorded.

⇒ documentation procedures

Unless all of the company's sales take place only once a month, sales should be recorded as soon as possible. Accounting records must be as precise and accurate as possible, and they must be processed on time. Stacking invoices makes no sense, since sales might be on cash or the collection period might be very short. Who holds the money until the sales records are made?

2. Leah Hutcherson orders merchandise for Rice Lake Company; she also receives merchandise and authorizes payment for merchandise.

⇒ segregation of duties

One single person cannot be responsible for the whole process, since this creates a huge opportunity for fraud. Imagine if the person in charge of the inventory is also in charge of making new purchases, paying for them and reporting ending inventory. No company would be able survive one year, while the person in charge would get rich.

3. Several clerks at Great Foods use the same cash register drawer

⇒ establishment of responsibility

If everyone is allowed to collect money, no one can be responsible for any loss.

6 0
3 years ago
ACME Drilling is evaluating an offshore oil-drilling platform for possible impairment. The company estimates the following: book
alekssr [168]

Answer:

ACME Drilling should record impairment loss of $6.9 million

Explanation:

According to GAAP, when the fair value of an asset is below the net carrying amount of that asset ( Asset's historical cost - Asset's accumulated depreciation or the net book value of the asset), the Company should record it as asset impairment loss.

In ACME's case, the net book value is $18.6 million while the estimated fair value is only $11.7 million meaning that the platform is actually worth less than it is recorded on ACME's book. Thus, an impairment loss of $6.9 million should be recorded ( $18.6 million - $11.7 million) to realize the fair value of the oil-drilling platform.

The sum of projected sum of future cash flows in this case is not suitable to be used to determine the oil-drilling platform because it has not been discounted to the present value amount, and also, it is not appropriate under GAAP.

6 0
3 years ago
As discussed in the text, a main purpose of the _______ is to prevent unreliable oral evidence from interfering with a contractu
CaHeK987 [17]

As discussed in the text, a main purpose of the ease contractual negotiations is to prevent unreliable oral evidence from interfering with a contractual relationship.

<h3>What is contractual negotiations?</h3>

Contract negotiation is the process of achieving an agreement on a set of legally binding term. When two companies negotiate, they both seek to secure the best deal and minimize their financial, legal, and operational risks.

Negotiation is essential for advancing in the job, resolving disagreements, and adding value to contracts.

Thus, contractual negotiations is the prevention.

For more details about contractual negotiations, click here

brainly.com/question/14893228

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4 0
2 years ago
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