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frozen [14]
3 years ago
6

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's

positive consumption experiences from the past. In this situation, the consumer used a ________ route to arrive at this purchase decision.
Business
1 answer:
alukav5142 [94]3 years ago
3 0

Answer: Peripheral route.

Explanation:

The method of convincing consumers to purchase a product based on positive experience of past consumers with the product and not necessarily highlighting the product's quality is making use of the Peripheral route to convince consumers. The peripheral route makes use of indirect signals to convince a person about an item and not necessarily the main qualities that item possess.

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alina1380 [7]

Answer: Unsought products.

Explanation:

Unsought products are products that consumers rarely purchase, either due to lack of awareness about the product or lack of regular usage of those products. The unsought products includes; encyclopedias, cemetery space, reference books etc.

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4 years ago
Consider the recorded transactions below.
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Answer:

1. T-accounts:

Accounts                           Debit        Credit

Accounts Receivable

Balance                           $4,200

Service Revenue              8,400

Cash                                                 10,200

Accounts                           Debit        Credit

Service Revenue

Accounts Receivable                         8,400

Accounts                           Debit        Credit

Supplies

Balance                              $400

Accounts Payable            2,300

Balance c/d                                       $2,700

Accounts                           Debit        Credit

Accounts Payable

Balance                                            $3,500

Supplies                                             2,300

Cash                                $3,700

Balance c/d                      $2,100

Accounts                           Debit        Credit

Cash Account

Balance                           $3,400

Accounts Receivable      10,200

Advertising                                       $1,000

Accounts Payable                              3,700

Deferred Revenue            1,100

Balance c/d                                    $10,000

Accounts                           Debit        Credit

Advertising Expense

Cash                                  1,000

Accounts                           Debit        Credit

Accounts Payable

Cash                                3,700

Accounts                           Debit        Credit

Deferred Revenue

Balance                                             $300

Cash                                                   1,100

Balance c/d                      $1,400

Explanation:

a) Data:

General Entries:

Accounts                           Debit        Credit

1. Accounts Receivable   8,400

Service Revenue                                  8,400

2. Supplies                      2,300

Accounts Payable                                2,300

3. Cash                           10,200

Accounts Receivable                         10,200

4. Advertising Expense   1,000

Cash                                                     1,000

5. Accounts Payable      3,700

Cash                                                    3,700

6. Cash                            1,100

Deferred Revenue                              1,100

b) The beginning balance of each account before the transactions is:

Cash, $3,400

Accounts Receivable, $4,200

Supplies, $400

Accounts Payable, $3,500

Deferred Revenue, $300

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