Question

A bank provides its customers mobile applications that significantly simplify traditional banking activities. For example, a customer can use a smart phone to take a picture of a check and electronically deposit into an account. This unique service demonstrates the bank's desire to practice which one of Porter's strategies?
A. Differentiation
B. Focus
C. Cost Leadership
D. Broad Focus
E.Cost Differentiation

Answer 1

Answer:

The correct answer is A. Differentiation.

Explanation:

They are marketing strategies used by companies to highlight a product about similar offers in the market.

This strategy seeks to provide the company with a competitive advantage, it is important that this strategy is directed directly to a specific segment of the market and delivers a concrete and positive message about the different product to other products in a market.

This strategy offers a small business survival opportunity when they compete in a market dominated by large companies.

It is important that the company is clear about the principle of this type of strategy, since achieving being different is not the objective, the particularity is being relevant and achieving consumer preference, that is, it is not enough to be different from the others, that difference must be followed by a benefit that the client supposes important and effective.