Question

The fact that mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in the United States would not eat a freeze-dried sardine, much less feed it to their babies, indicates how ________ influences the consumer decision-making process.a. culture
b. perception
c. motivation
d. family life-cycle stage
e. reference group membership

Answer 1

Answer: Culture

Explanation:

  The culture is one of the main factor that basically influence the customer decisions process and it also affect the behavior, principle, value and the beliefs of the individual person.

Culture is the term which is used to refers to the tradition, values and the rules follow by the common nationality and the religion.

According to the given question, there is two different types of facts explained about the mother feeding and both the indicating different culture influences. Therefore, Culture is the correct answer.