Question

Venus Corp. is a company that sells collectible plates. If you order one plate from the company, you will receive multiple mailings each month providing you with information relating to new products and offers. Which promotional element is Venus Corp. using in this scenario?

Answer 1

Direct marketing element is used in this case.

Explanation:

Direct marketing in one of promotional methods of marketing that not only involves the description of product and company but also targets the customers. Through this method, the products are sold directly to public and there is no involvement of any middleman. An offer is communicated to a pre-slected customer and is told about the product information and its features.

Thus, in the given case, the promotional method that is being used in direct marketing method.