Ken Rogers wants to purchase a new computer for his daughter. He carefully collects information about the latest models availabl
e in the market such as their features and prices. He plans to make the actual purchase only after extensively researching and evaluating these various models. According to the hierarchy of effects approach to attitudes, which of the following best describes Ken’s actions?
I suspect this question has options that are not here but nevertheless this answer should suffice and should be in the options.
HIGH INVOLVEMENT HIERARCHY holds that a consumer does extensive research before going to purchase a good. Because of this they develop attitudes towards alternative options as well as developing feelings for their chosen good and it's brand because they feel it's the RIGHT FIT for them.
They will then act on those beliefs.
This is what Ken is doing and where he will eventually end up.
