Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's...
1 answer:
Answer:
Activities, Interests, and Opinions (referred to as AIOs)
Explanation:
Psychographics reflect a person's activities, interests and opinions as an expression of their psychological characteristics.
They can be used to study personality, opinions and values, lifestyle and interests. With the former, then market researchers will construct a profile:
The given psychographic profile is formed as a person's AIOs will be found with surveys.
<em>Marketing employs this since it identifies what the person likes most, and what consuming options are most likely to happen.</em>
<em>The process of carrying out the Activities , interests, and opinions is called psychographic segmentation. </em>
<em>The image below contrasts demographics with an updated psychographic array:</em>
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