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Harlamova29_29 [7]
4 years ago
5

A major challenge in designing marketing communications is being able to grab the attention of the target audience in a crowded

media field. Which of the following factor(s) contribute to creating this challenge?
a. Fragmentation of mass media
b. Proliferation of alternative ways to reach consumers
c. Increasing skepticism of consumers in receiving marketers' messages
d. Desire of consumers to co-create the meaning of brands
e. All of the answers are correct
Business
1 answer:
vodomira [7]4 years ago
5 0

Answer:

e. All of the answers are correct

Explanation:

  • The marketing communication uses a various set of channels and tools in the combination and focus is on the business-oriented strategy.
  • Thus has various challenges like the division of the mass media and finding the alternative ways to reach the customers and public at large and also has a desire for the customers to co reach a band image for the company.
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