Answer:
B)
Explanation:
Christopher Houston Carson, better known as Kit Carson, was an American frontiersman. He was a fur trapper, wilderness guide, Indian agent, and U.S. Army officer. He became a frontier legend in his own lifetime by biographies and news articles, and exaggerated versions of his exploits were the subject of dime novels.
Answer:
B) Bosch has a positive customer brand equity
Explanation:
From the perspective of microeconomic theory, companies that produce similar products seek to differentiate themselves through product differentiation that creates a link between the brand and the customer. These differentiations are diverse and can be punctual, for example, a washing machine that uses less energy compared to the average of other machines on the market, or solid, when the company can make the brand a synonym of quality for the consumer, as is the case with Bosch. Since Adam does not know the imported product, he chooses Bosh precisely because this company has a positive brand equity with him.
