Jared Bledsoe hired Green Gardens, a local landscape firm to plant trees and shrubs in his front yard. The landscape is beautifu
l when the company is done; however, in just a few days many of the plants begin to die. When Jared complained to the manager of Green Gardens, the manager says that Jared must have done something to them that caused the plants to die, such as overwatering them. Green Gardens doesn’t have any money-back guarantees. Jared is angry that he can’t get a refund or replacement. At this time, Jared's best course of action would be to contact the
Jared's options are very limited, and by contacting the Better Business Bureau (BBB) he would basically be filing a complaint that is public and anyone in North America can access. The BBB cannot do anything to make Green Gardens actually return the money to Jared or even fix his garden, but by making the complaint public, Jared is applying public pressure to the company in order for them to respond in a favorable way.
Jared's problem may or may not be solved, but at least the stain in Green Gardens's reputation will remain.
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In advertising, "noise" is something that distracts from your message. The beaches are noise because Sabrina feels that they distract from showing the makeup products.