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WARRIOR [948]
4 years ago
8

PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteris

tics. These market research tools are examples of __________ segmentation.
a. loyalty
b. geodemographic
c. psychographic
d. geographic
e. Benefit
Business
1 answer:
AlladinOne [14]4 years ago
6 0

Answer:

b. geodemographic

Explanation:

These market research tools are examples of geodemographic segmentation

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