Answer:
They should conduct a market research, since probably they are targeting the wrong market segment.
Explanation:
A market research, if done correctly, should allow them to gather information about who are their potential customers (target market) and what do they need or want.
Answer: 6.01%
Explanation:
To solve this question, we.will use the financial calculator. Based on the information given, then we will have:
FV = Future Value = $1,000.00
PV = Present Value = -$960.00
Bonds yield = 6.50
N = Number of years = 12
Therefore, CPT > PMT = Payment will be = $60.0973
Then, Coupon rate will be:
= Payment / Face Value
= 60.0973 / 1000
= 6.01%
