Question

Acacia Corp., a manufacturer of consumer electronics, encountered problems when it attempted to market instant cameras in Spain. Acacia found that Spanish consumers preferred having their film developed in the traditional format. Moreover, the company had failed to conduct a market research study about consumer customs, tastes, and attitudes in Spain. In this scenario, Acacia failed to study Spain's _____ environment.

Answer 1

Acacia Corp., a manufacturer of consumer electronics, encountered problems when it attempted to market instant cameras in Spain. Acacia found that Spanish consumers preferred having their film developed in the traditional format. Moreover, the company had failed to conduct a market research study about consumer customs, tastes, and attitudes in Spain. In this scenario, Acacia failed to study Spain's Cultural environment.

Explanation:

A cultural environment is one that consist of beliefs, customs, value of a individual group of people.It has great impact on the thinking and personality of an individual. It performs an major role in determining the demand of a particular group.So it is mandatory for every company to study the cultural environment before introducing any product.

Acacia corp.that manufactures consumer electronics failed to market its camera in Spain. It followed latest technology but failed to survey that Spanish like traditional format of developing films. It even did not study their tastes attitudes and customs. It did not care on cultural environment