Answer:
Exploratory
Explanation:
Sheena, marketing manager for Yaard-Vark Lawn Tractors, is interested in the relationship between the prices of lawn tractors and the level of sales. To test whether increasing prices will lead to a change in sales and, if so, how much of a change, she should use exploratory research.
Exploratory research is the kind of research where an unknown phenomenon is worked upon. In this case, Sheena does not know the effects of prices on sales. Therefore she carries out exploratory research to fill in the blanks.
Answer:
b. The cable commercial
Explanation:
CPM or cost per mille is a measure used in advertising to determine how effectively a promotional message is getting to its audience. It is the cost of getting an advert in front of 1,000 people.
In this scenario when we calculate CPM for the radio station
$600 = 10,250 listeners
x= 1,000 listeners
Cross multiply
x= (600 * 1,000) ÷ 10,250 = $58.54
For the local cable commercial
$1000 = 18,500 viewers
y = 1,000 viewers
Cross multiply
y= (1,000 * 1,000) ÷ 18,500= $54.05
Answer:
Flexible manufacturing
Explanation:
A flexible manufacturing system (FMS) refers to a manufacturing system that has a certain degree of flexibility to swiftly respond to unpredicted changes in the manufacturing orders and processes. FMS generally result in a increase in labor productivity and machine efficiency, as well as shorter lead times and increased production rate. If well executed, FMS should provide the same benefits as economies of scale but without the large scale production.
Answer:
use a combination of tests measuring both cognitive abilities and non-cognitive traits such as emotional intelligence and personality
Explanation:
In the given scenario many of the applicants Fran perceives as having good emotional intelligence and agreeable personalities (a plus for a fitness studio), do not score well on the cognitive ability test.
Since she wants people that have non-cognitive traits such as emotional intelligence and personality, and also good cognitive abilities.
She will need to use a combination of tests measuring both cognitive abilities and non-cognitive.
Answer:
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