Support your argument with factual evidence such as statistics. Use personal anecdotes, current events, or historical events to support your argument. Cite your sources for credibility. Acknowledge the other side of the argument and refute their claims using evidence.
Instead of fresh, surprising language, we use terms all our readers can understand, even people who live on the other side of the globe. When we use an unusual term or abbreviation, we define it. We don’t want readers guessing what it means.
Instead of writing in long, flowing speeches, we use short, crisp sentences that have their own short rhythm. We know that the shorter the sentence, the easier it is to understand.
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