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luda_lava [24]
3 years ago
5

Marlie designs and manufactures specialty furniture. She has a number of unique products but can only produce in limited quantit

ies. Marlie will probably not use a market penetration strategy because
a. there are few barriers to competitive entry in the market.
b. she could not meet a rapid rise in demand.
c. a low price would indicate low quality.
d. she would have to determine zone pricing discounts.
e. the experience curve effect would drop unit costs too rapidly.
Business
1 answer:
sergiy2304 [10]3 years ago
8 0

Answer:

b. she could not meet a rapid rise in demand.

Explanation:

Marketing penetration strategy is an approach where a business deliberately sets a low price to a product it's introducing to the market.  The objective of setting the low price is to entice customers to buy the product, thereby creating demand for it. The penetration strategy discourages other firms from entering the market. Marketers using this strategy seeks to establish a sizeable market share for a product within a short period.

Marie cannot apply the market penetration strategy because of her limited production capacity.  This approach increases the demand for a product in a short time. Marie will not be able to cope with an increase in demand at the moment.

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What is the term that defines how recently a customer purchased items?
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The answer is recency. This part of the RFM model. It is a marketing investigation tool used to classify a firm's best customers by calculating definite factors.

The RFM model is founded on three quantitative factors which are:

Recency - How recently a customer has made an acquisition or purchase of productFrequency – How frequent or often a customer makes a purchaseMonetary Value - How much cash a customer spends on purchases

RFM analysis often sustains the marketing saying that "80% of business comes from 20% of the customers."
6 0
3 years ago
Hicks health clubs, inc., expects to generate an annual ebit of $505,000 and needs to obtain financing for $1,080,000 of assets.
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5 0
3 years ago
Englewood Company has an opportunity to produce and sell a revolutionary new smoke detector for homes. To determine whether this
Alchen [17]

Answer:

1) Compute the net cash inflow (cash receipts less yearly cash operating expenses) anticipated from the sale of the smoke detectors for each year over the next 12 years.

year              net cash flow

0                   -$140,000

1                    ($20 x 4,000) - $70,000 - $127,500 + $7,500 = -$110,000

2                   ($20 x 7,000) - $70,000 - $127,500 + $7,500 = -$50,000

3                   ($20 x 10,000) - $50,000 - $127,500 + $7,500 = $30,000

4                   ($20 x 12,000) - $40,000 - $127,500 + $7,500 = $80,000

5                   ($20 x 12,000) - $40,000 - $127,500 + $7,500 = $80,000

6                   ($20 x 12,000) - $40,000 - $127,500 + $7,500 = $80,000

7                   ($20 x 12,000) - $40,000 - $127,500 + $7,500 = $80,000

8                   ($20 x 12,000) - $40,000 - $127,500 + $7,500 = $80,000

9                   ($20 x 12,000) - $40,000 - $127,500 + $7,500 = $80,000

10                  ($20 x 12,000) - $40,000 - $127,500 + $7,500 = $80,000

11                   ($20 x 12,000) - $40,000 - $127,500 + $7,500 = $80,000

12                  ($20 x 12,000) - $40,000 - $127,500 + $7,500 + $40,000 +

                    $10,000 = $130,000

2) Using the data computed in (1) above and other data provided in the  problem, determine the net present value of the proposed investment.

using a financial calculator, the NPV = -$56,801.13

3) Would you recommend that Englewood Company accept the smoke detector as a new product?

Since the NPV is negative, the project should be rejected.

8 0
3 years ago
Faith Busby and Jeremy Beatty started the B&amp;B partnership on January 1, Year 1. The business acquired $44,000 cash from Busb
Brums [2.3K]

If Faith Busby and Jeremy Beatty started the B&B partnership on January 1, Year. The income statement, capital statement, balance sheet, and statement of cash flows for B&B’s 2016 fiscal year are:

  • Income statement $23,600
  • Capital statement: Busby $51,440, Beatty $77,660
  • Balance sheet : Total Assets $129,100, Total Liabilities and Equity $129,100
  • Statement of cash flows for B&B’s $129,100

a. Income Statement

Income Statement for the year ended December 31, 2016  

Cash Revenues $42,000

Less: Cash Expenses ($18,400)

Net Income $23,600

($42,000-$18,400)

b. Capital statement

Capital Statement for the year ended December 31, 2016  

Busby Beatty

Beginning Capital Balance $44,000 $66,000

Less:- Withdrawal ($2,000) ($2,500)

Add:- Net Income $9,440 $14,160

[$44,000/($44,000+$66,000)×$23,600=$9,440]

[$66,000/($44,000+$66,000)×$23,600=$14,160]

Ending Capital Balance $51,440 $77,660

c. Balance Sheet

Balance Sheet As of December 31, 2016  

Assets  

Cash $129,100

($51,440+$77,660)

Total Assets  $129,100

Liabilities  

Equity  

Busby $51,440

Beatty $77,660  

Total Liabilities and Equity  $129,100

d. Cash Flow Statement

Cash Flow Statement  for the year ended December 31, 2016

Cash Flows from Operating Activities:  

Revenue from Operations      $42,000  

Operating Expenses           ($18,400)  

Net Cash flow from operating activities $23,600

($42,000-$18,400)

Net Cash flow from Investing activities  $0

Cash Flows from Financing Activities  

Proceeds from Partners $110,000

($44,000+$66,000)

Withdrawal by Partners ($4,500)

($2,000+$2,500)

Net cash flow from financing activities $105,500

($110,000-$4,500)

Net cash change   $129,100

($23,600+$0+$105,500)

Opening cash balance  $0

Ending Cash Balance  $129,100

Learn more here:

brainly.com/question/16751431

4 0
2 years ago
There are nine common influence tactics you can use to affect and change others’ behaviors. Research suggests that some tactics
jasenka [17]

Answer:

1. Lorenzo wants his boss to give him a good performance review, so every single time he sees her, he pays her a compliment about her clothing, appearance, or something else superficial.

Effective influence tactics: Glad-handling

2. Nami agrees with every single thing her boss says in every single meeting.

Effective influence tactics: Be subtle

3. Ryan knows that he can get the raise he wants if he puts pressure on his supervisors. But this doesn’t feel natural to Ryan, so he decides to take an approach that is truer to who he is.

Effective influence tactics: Be authentic

4. Tia knows that introducing a new software platform at her company is going to be a source of stress for her employees who are accustomed to doing things in the old platform. Therefore, Tia elicits feedback from each employee on what they would like to see in a new platform that the current platform doesn’t offer.

Effective influence tactics: Consult rather than legitimate

5. Veronica wants her employees to volunteer at the company’s annual charity fundraiser, so she shows them some corporate footage of the people who have been helped by the fundraiser in the past.

Effective influence tactics: Rely on the core

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Effective influence tactics: Glad Handling

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Effective influence tactics: Learn to influence

8. Abir is never comfortable getting coworkers to agree with him by reminding them of how good of a friend he’s been to them. But he decides to use this tactic anyway because he knows it’s more effective than some of the other tactics

Effective influence tactics: Be authentic.

9. Eric is skilled at getting people on his side by making understated comments indicating that he shares their opinions on work-related matters.

Effective influence tactics: Be subtle

10. Wasim wants to get everyone in his team on board with his suggestion, so he starts making promises to each team member about how he’ll help them out the next time they have an idea they want the group to embrace.

Effective influence tactics: Rely on the core

11. Chloe doesn’t try new tactics for influencing her peers or supervisors because she knows that if she isn’t good at a tactic now, there’s no way to get better at it.

Effective influence tactics: Learn to influence

12. Shin’s subordinates don’t like participating in team meetings. Shin reminds them that he is their boss, and if they don’t show up, he has the authority to punish them

Effective influence tactics: Consult rather than legitimate

7 0
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